Be - Moonee Ponds

An identity created for a brand new, large development & precinct. I wanted something that would cut through the crowded martket - bright, vibrant and a new direction for the property marketing sector. A focus on the human element and interaction, I developed a campaign "Possibilities, Amplified" which again, I believed allowed a certain cut through and a genuinely emotional response to a brief that was in need of it.

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